Equestrianista Collection Press Release: Online Store Launches Mobile Unit


Roscoe, IL – July 2015

Equestrianista Collection, a horse-inspired clothing line that many have come to love for its original equestrian designs and subtle elegance, just got better – Equestrianista is rolling its stylish goodies to a location near you.


 Equestrianista Collection’s online retail store was established in 2012 and has since grown exponentially – offering beautiful accessories, including jewelry and a newly added organic bath & body line. Owner Julie Frykman studied fashion merchandising in college and worked in the fashion district of New York City before moving back to her native Chicago area to start a family. That’s when the idea of combining her two passions took shape. “I fell madly in love, obsessed really, with a sassy redhead, an Off-the-Track-Thoroughbred – thus he became my muse,” she explains. Voila, Equestrianista’s first piece was born, the perfect dressage t-shirt. “It was original, comfortable and chic.” she says, and it set the tone for the line of apparel and accessories to follow.


“What started as an online store rapidly grew as I began to take my pieces to a few local horse shows. After our first summer of horse shows and attending the Rolex KY Three-Day Event this year, it quickly became apparent we needed a mobile unit as soon as possible. I didn’t want the typical mobile unit – I had a vision and didn’t want to compromise.”